313 Mobile Marketing ***QR CODES Detroit, Michigan Marketing***

313mobilemarketing.com What is a QR Code and what are they used for Mr Mobi101 explains They are a 2 dimensional code that can be scanned by a smartphone to automatically pull up information such as URLs, phone number, videos, photographs, music, text etc. QR stands for ‘Quick Response’ and QR codes were first developed in Japan by a company called Denso-Wave in 1994. In essence QR codes are 2 dimensional bar codes that can be read both vertically and horizontally. The codes consist of a grid of tiny squares. This allows for far more data to be encoded in a much smaller space than a conventional bar code. 313 Mobile Marketing QR codes are readable by smartphones and QR scanners. Initially they were used to track car parts in Japan, where they are very popular, but now they have a much wider commercial use within the digital world. They can be added to a business card or an email to send someone with a reader directly to your website. So, whereas a bar code pretty much can only identify a product and needs a special device to be scanned, QR codes can embed much more information and trigger an action when read such as downloading a music file or launching a website directly on your phone. Imagine how easy this make it for someone to go to your website, without the bother of actually typing in the url, especially useful if you have a less than memorable or difficult to spell web address. Some popular uses of QR codes Contact information – add all your contact information …